frequently, Information Technology companies
have a gap between their marketing and technical
expertise that makes optimal communication
Managers often lack the technical
background required to judiciously highlight
the practical or customer-specific aspects
of their products and solutions.
specialists are rarely interested
Moreover, time has become an asset less and
less affordable to all of them.
then, to provide targeted readers with suitable
information synchronized with company news
and product releases? How to implement an
editorial mechanism that respects deadlines?
on our solid technical
background and experience in marketing
offers dedicated writing and communication
services that leverage the best of both. Intervening
in all fields of IT, we meet with an Enterprise's
experts, study available documents, find information,
draft, conceive ideas, translate, edit, and
publish at regular intervals or to meet an
in both English and French, we produce all
types of documents in coordination with Communication
Managers and Technical Specialists.
We enable all potential readers - specialists
or neophytes, users or sales prospects - to
clearly understand the advantages of a given
technology solution/service. Information tailored
to their needs and appropriately timed, increases
the credibility of any software editor, computer
manufacturer, and their offerings.